On Toeing the Line

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15 Jun, 2021
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Judul : On Toeing the Line
link : On Toeing the Line

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    On Toeing the Line




     by Elizabeth S. Craig, @elizabethscraig


    After my post Wednesday, where I extolled
    the virtues of the feeling of control that one gets through the self-publishing
    process, I thought I’d backtrack a bit today and talk about the times I don’t have a feeling of control as a
    self-publisher.


    A large exception is dealing with a
    certain mammoth retailer.  When Amazon
    writes me an email, I pay attention and immediately do whatever it is that they
    want me to do. 


    This is the first time I’ve received this
    particular email from Amazon:


    Hello,


    We
    recently noticed the digital list price for the title(s) listed below is higher
    than the list price of the same book listed on Amazon.com or another website.



    A Body in
    the Backyard (A Myrtle Clover Mystery) (ID: B009YAVVAU) is listed on Amazon.com
    at $3.99 and at $2.99 on Sony


    According
    to our pricing policy, your book should be priced no higher than the list price
    on Amazon.com or any other sales channel for either the physical or digital
    edition of the book. Please adjust the list price for the above book(s) within
    the next 5 business days. If the price isn’t updated within 5 business days, we
    may remove the book(s) from the Kindle Store, at which point you will need to
    republish the book with an updated price.


    For more
    information on our list price requirements, see section 4 on our Pricing Page
    below:



    Thanks
    for your understanding.


    Sincerely,


    The
    Kindle Direct Publishing Team


    When I read the email, I said, “Whoa,
    whoa, whoa!” and quickly hopped over to the Sony page and the Amazon page to
    see what the heck was going on.  Had I
    signed something like that?  A “list
    price requirements” thing? Why didn’t I remember signing something like
    that?  Note to self—review
    contracts     from time to time! I’m running a business, but clearly—at
    least sometimes—I’m not completely paying attention.


    Honestly, I had never been over to the
    Sony page for my book.  In fact, I’d
    never been over to the Sony bookstore, period. 
    I deal with Smashwords for Sony, Kobo…the odds and ends of my income
    from non-Amazon sources that aren’t B&N (whom I deal with separately.)


    Sure enough, there was the book in
    question, listed for $2.99.  I do know that Sony can be painfully slow to
    make changes to pricing. I know this from when I’m done with a free book
    campaign and I’m trying to end it…and they’re the last holdout. I immediately
    raised the price on Smashwords to $3.99, and then pulled up the book on Amazon.


    I looked at my Amazon page for Body in the Backyard…they’d already lowered
    the price to $2.99 without waiting for approval.


    So, not really wanting to lose 95% of my
    self-pub income for that title by having Amazon boot the book from its catalog,
    I quickly lowered the price on the Amazon Bookshelf page (where it was still listed at
    $3.99, even though the price for readers was a dollar lower.)  Sony might not raise that price in five
    business days and I wanted to cover my bases.


    Not a lot of control here, right?  But then—no
    one     has control over Amazon. 
    Penguin would agree with me there. How eager was I to correct this
    matter and put Amazon on better terms with me as a publisher? I can’t
    overemphasize how eager I was.  I make a
    good deal of income from them.


    Where else do I feel as if I toe the
    line?  As I’ve mentioned many times
    before—with my readers.  They have Ideas
    about Things.  :)  Their ideas encompass everything from chapter
    length to profanity to storylines to characters they’d like to see more
    of. 


    I’d like to say that I write to please
    myself, but if that were solely the case, I’d be writing crummy and unpublished
    poetry. No, I’m a commercial writer and I’m writing for an audience…am I
    concerned about their opinions?  You
    bet.  I’m not going to incorporate every
    single suggestion I get (that would be taking things a bit far), but if I see a
    trend on a particular idea or complaint—I’m absolutely
    taking it into account.  It would be
    silly of me not to, considering my goal is to please my readers and have them
    keep reading.


    Summing up, I’d say that even on the
    self-publishing side of things, we’re not totally independent.  If we are, then
    we’re perhaps not working with our retail outlets well or providing our readers
    what they want.  It’s good to be
    independent…I enjoy it…but we still have responsibilities, red tape, etc.


    If you self-publish, have you come across
    an email like this one from Amazon? Do you follow reader feedback?  Are there other examples you can give where
    you’re not really completely an
    independent contractor/publisher?



    Update: I just checked (8:30 a.m. EST 8/9) and Sony has raised the price for the book. Took them about 72 hours.  Going to re-adjust on Amazon now. Whew.



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